ON PAGE SEO - Optimizing your website content for search enginesMost of the people think that SEO is only and only about building backlinks to the website . While i may agree with the most part of it yet its not completely true. Off page SEO or building backlinks is indeed a very important factor for your website to rank in search engines but provided you have your website optimized on page already. This implies that on page search engine optimization is the first and important process to be laid emphasis on while starting doing seo for your website.
Differences between your link building and your on page optimization can lead to horrible results. Say for example you have been building backlinks using anchor texts related to "Making money online" niche and when google visits your website it finds the content to be different than what your backlinks voted for. In this case google might flag your website spam or penalize it. There for before starting any link building campaigns you should have your content optimized in accordacne with your backlinks so that they both support each other.
Now let us discuss some basics of OnPage Search engine optimization.Keyword density in title , meta tags and content:
The first and the foremost thing to pay attention to is your website title. You should have you keyword appearing in website title at least once and then repeat it a couple of times more with variations , or use other secondary keywords. Important thing is that you make sure that you don't over mention your keywords in title , using the same keyword more than a couple of times can be alarming. This is the concept of keyword density, which does not only apply in case of title but also meta keywords, description and content.
Secondly don't over do your meta tags with lots and lots of keywords. Only mention relevant and important ones in meta keyword section . Keep your meta description short and precise . The ideal length with will 160 letters. Make sure that you use your keywords and its variations at least once in meta description.
Lets now talk about content. Google has recently been very strict with duplicate content and has been awarding heavy penalties to auto blogs and content scraping websites consequently making content a very important factor. Never ever use duplicate content on your website. Even if your update frequency is low , try writing unique articles relavant to your niche or keywords to post on your blog or website. Always use you main keyword in the starting sentences of your content so that google may initially know what your website is actually about.
Now lets talk about optimizing header, image and alt tages etc.Its not very important though , but its always a good practice to replace tags with your keywords. Say you have an images posted on your blog , your should use alt tag for the image so that for some reason if the images does not load in browser you keyword appears. Same rests with other tages. Always use your keywords once or twice in h1, h2 tags. This shows google that the text specified is important and relevant to the content of your website.
I think this was enough On page SEO to start with. I will be coming with more tutorials on search engine optimization later.